Did you know that almost half of shoppers will abandon a purchase if the website is too slow? And, according to a study by Google, 53% of people say they won’t return to a website after a bad experience. That’s why it’s more important than ever to make sure your ecommerce site is performing well from a technical standpoint. In this blog post, a leading Ecommerce SEO company shared their 7-step plan for doing technical SEO for your ecommerce website. Read on to learn more!
Image source: pixabay.com
1. Conduct a Site Audit
The first step in our technical SEO plan is to conduct a site audit. This will help you identify any technical issues that may be holding your site back from ranking in Google search results. Rize Online Reputation Management Software recommend using a tool like Screaming Frog to crawl your website and identify any errors. Once you’ve identified the errors, you can start working on fixing them.
2. Optimize Your Site for Speed
As we mentioned above, speed is crucial when it comes to ecommerce websites. Digital Marketing Agency San Francisco added that you need to make sure your site loads quickly, or else shoppers will likely abandon their purchase. There are a few ways you can optimize your site for speed, including:
– Minifying CSS, JavaScript, and HTML
– compressing images
– using a content delivery network (CDN)
– caching resources
3. Improve Your Site’s Navigation
Your site’s navigation should be clear and easy to use. If it’s not, shoppers will likely get frustrated and leave your site. To improve your site’s navigation, we recommend:
– Adding a search bar
– Creating clear and concise menus
– Using breadcrumbs
– Optimizing your URL structure
4. Make Sure Your Site Is Mobile-Friendly
In today’s day and age, it’s more important than ever to make sure your site is mobile-friendly. In fact, Google’s mobile-first indexing policy now means that the company will primarily use the mobile version of your site to determine your ranking in search results. So, if your site is not optimized for mobile devices, you’re likely going to lose out on a lot of traffic.
5. Optimize Your Title Tags and Meta Descriptions
Your title tags and meta descriptions are what show up in search results, so it’s important to make sure they’re optimized. We recommend including keywords in both your title tags and meta descriptions, as well as making sure they’re clear and concise.
6. Implement Schema Markup
Schema markup is code that you can add to your website to help search engines understand your content. By adding schema markup to your ecommerce site, you can make it easier for Google to index your pages and understand what your products are. As a result, you may see an increase in traffic from organic search.
7. Monitor Your Site’s Performance
The final step in our technical SEO plan is to monitor your site’s performance. This includes tracking your organic traffic, conversion rate, and other key metrics. SEO Agency Denver added that by monitoring your site’s performance, you can make sure that the changes you’re making are actually having a positive impact on your business.
We hope this blog post has given you some insights into how to do technical SEO for your ecommerce website. Remember to follow the tips and strategies we’ve outlined in this post, and you’ll be well on your way to optimizing your site for search engines.
If you need help with technical SEO or any other aspect of digital marketing, our team at WebFX is here to assist you. Contact us today to get started!